BONUS ROUNDPOWERED BY INFLUENCE MOBILE Internal planning tool
Live model

Install Model

A working model across both acquisition channels — in-show QR promotion during Scrabble and Trivial Pursuit, and weekly CW social promotion — built on the audience figures BGE supplied. Response and conversion rates are adjustable planning assumptions. The sliders below load at the current planning case for each rate, with the lift versus the documented baseline shown next to each result; drag any slider back to the baseline noted in its field to see the more conservative scenario.

0
Modeled Net Annual Installs
0
from QR scans
0
from CW social
In-Show QR Promotion

TV Audience Inputs

50
50 episodes supplied for the planned show run; one modeled QR promotion per episode.
422,000
422,000 average viewers; core audience 50+.
50
50 episodes supplied for the planned show run; one modeled QR promotion per episode.
505,000
505,000 average viewers; core audience 50+.

Viewer Response

1%
Assumed response per viewing exposure; repeat viewers and repeat scans may occur. Documented baseline: 0.5%.
20%
Planning assumption; not a measured conversion rate for either show. Documented baseline: 10%.

TV / QR Results

0
Modeled QR Installs
+0 vs. baseline
Annual Viewer Exposures
0
Modeled Scans
0
Baseline QR Installs
0
Scan → Install Rate
0%
Scans
1.00x
Installs
1.00x
Viewer exposures = episodes × average viewers, summed across both shows — this counts exposures, not unique people. Baseline = the documented Season default assumptions above (0.5% scan rate, 10% scan-to-install); modeled = the sliders as currently set.
CW Social Promotion

Promotion Inputs

52
52 = one weekly promotion covering both shows. 104 = one weekly promotion per show. Each wave assumes distribution across the listed CW accounts.
3.5%
Assumed percentage of followers reached on each platform. Follower totals are not guaranteed post reach; adjust for the agreed channel mix. Documented baseline: 3%.
1.5%
Organic social click-through benchmark. Documented baseline: 1%.
20%
Share of app-store page visits that convert to an install.

The CW Social Audience

  • Facebook2,200,000
  • Instagram1,700,000
  • TikTok1,100,000
  • YouTube1,850,000
  • X958,100
  • Combined followers7,808,100

Source: BGE-supplied CW audience sheet. These shared network accounts are counted once, not once per show. People may follow multiple accounts, and followers are not guaranteed reach.

CW Social Results

0
Modeled Social Installs
+0 vs. baseline
Modeled Reach / Wave
0
Promotional Waves / Year
0
Baseline Social Installs
0
Click → Install Rate
0%
Reach
1.00x
Installs
1.00x
Modeled reach/wave = 7,808,100 combined followers × reach rate. Baseline = the documented default assumptions above (52 waves, 3% reach, 1% CTR, 20% store conversion); modeled = the sliders as currently set.
Modeled Net Annual Installs above is the sum of QR and social installs.