Live model
Economics Model
Partner revenue from the combined TV and CW social acquisition scenario. Adjust the engaged-install rate and monthly churn below — the Install Model page feeds the installs this runs on. Partner share per active player is Influence Mobile's standard rate, not a term the partner sets, so it's fixed rather than a slider here.
Revenue Projection
$0
Avg. Monthly Gross Revenue
$0
Year-2 Gross Revenue
Year-2 Partner Share
At $5.50 gross revenue and $
partner share per active player per month, averaging
0 active players across the
24-month run below.
Monthly Active Players
Month 1Month 12Month 24
New Engaged Players / Mo.
0
Month 12 Active Players
0
Month 24 Active Players
0
Steady-State Active Players
0
Model: each month, (net annual installs from the Install Model page
÷ 12) × engaged-install rate = new engaged players added to
the base; the existing base loses the churn rate each month before
that addition. Steady-State is where the base would flatten out if
inflow and churn both held constant indefinitely (new engaged
players ÷ churn rate). Year-2 figures sum months 13–24.
Minimum guarantees and allocation between shows or the agency are not
modeled.
Growth Inputs
50%
Share of net annual installs (Install Model page) that turn into a
real, engaged player. Documented baseline: 45%.
14%
Share of active engaged players lost each month. Lower churn means
the active-player base builds toward a higher steady state.
Documented baseline: 15%.
Revenue Input
$5.50
Influence Mobile's standard per-player rate across the white-label model.
$2.05–$2.30
Influence Mobile's fixed white-label revenue-share rate — not a
term the partner sets, so it isn't a slider here.